mack grenfell
With the ability to generate 1,000s of articles a day, for a fraction of the cost of a human writer, it’s easy to see why brands are moving towards AI-driven SEO strategies.
This page explores some of the work I’ve done with brands to help them build huge, traffic-driving content repositories, without writing a single word of copy.
Causal
The large majority of new site visitors to causal.app now come from AI-generated pages, which I’ve been building out with them for the past 9 months. My projects with Causal include:
- 2,000 pages on how they integrate with different financial platforms, and how users can calculate different financial metrics with their data from those platforms.
- A guide on how to use every single Excel and Google Sheets formula. Many of these pages are ranking above Microsoft and Google's pages.
- A glossary of 400 different financial modelling terms, on everything from Sharpe Ratios to What-If Analysis.
- A suite of articles answering every ‘how to do {x} in excel’ style search query, using Ahrefs data.
- 1,800 Excel educational pages which were built by scraping a competitor’s sitemap, and generating our own content based on the competitor’s URL slugs.
Causal
The large majority of new site visitors to causal.app now come from AI-generated pages, which I’ve been building out with them for the past 9 months. My projects with Causal include:
- 2,000 pages on how they integrate with different financial platforms, and how users can calculate different financial metrics with their data from those platforms.
- A guide on how to use every single Excel and Google Sheets formula. Many of these pages are ranking above Microsoft and Google's pages.
- A glossary of 400 different financial modelling terms, on everything from Sharpe Ratios to What-If Analysis.
- A suite of articles answering every ‘how to do {x} in excel’ style search query, using Ahrefs data.
- 1,800 Excel educational pages which were built by scraping a competitor’s sitemap, and generating our own content based on the competitor’s URL slugs.
Employee Benefits
This brand’s name has been withheld for confidentiality
I worked with a series A employee benefits startup to develop an AI-generated glossary of HR-related terms. Generating rich AI content allowed us to build awareness and familiarity with their target audience of HR decision makers. The project involved:
- Expanding a pre-existing list of HR-related terms up to over 300 items.
- Generating detailed articles on each term, with structure and content unique to the term in question.
- Embedding the resulting content in a way that allowed us to determine each article’s’ most relevant other articles, and link to these on the final pages.
Employee Benefits
This brand’s name has been withheld for confidentiality
I worked with a series A employee benefits startup to develop an AI-generated glossary of HR-related terms. Generating rich AI content allowed us to build awareness and familiarity with their target audience of HR decision makers. The project involved:
- Expanding a pre-existing list of HR-related terms up to over 300 items.
- Generating detailed articles on each term, with structure and content unique to the term in question.
- Embedding the resulting content in a way that allowed us to determine each article’s’ most relevant other articles, and link to these on the final pages.
Service Professionals
This brand’s name has been withheld for confidentiality
I’m currently working with a European startup to develop 1,400 unique articles, in a variety of languages, covering the cost of hiring different service professionals.The project has so far involved:
- Using models to generate non-English content.
- Ensuring that all content hits specific article length requirements.
- Verifying that claims made inside the articles, around the costs involved, are all accurate and presented in the relevant currency.
Service Professionals
This brand’s name has been withheld for confidentiality
I’m currently working with a European startup to develop 1,400 unique articles, in a variety of languages, covering the cost of hiring different service professionals.The project has so far involved:
- Using models to generate non-English content.
- Ensuring that all content hits specific article length requirements.
- Verifying that claims made inside the articles, around the costs involved, are all accurate and presented in the relevant currency.