Mack Grenfell

Mack Grenfell

I started out running ads, mostly arguing about whether the numbers meant anything. Now I build Trakkr, which shows brands where they rank in AI models, and Byword, which writes SEO content at scale.

I also race triathlons. Email, X, LinkedIn.

The SaaS apocalypse started in October

Nov 2026

Software stocks have mostly recovered. Stripe's benchmarks, across 181,000 subscription businesses, turned down in October.