Mack Grenfell
Writing
About
Facebook Ads
A 22-part guide to running Facebook ads.
01
7 Reasons to Use Facebook Ads
Basics
02
How to Set up a Facebook Business Manager
Basics
03
How to Install a Facebook Pixel
Basics
04
Creating a Facebook Campaign
Basics
05
Creating Your First Facebook Ads
Basics
06
Navigating the Facebook Ads Interface
Basics
07
7 Tips Before Starting Facebook Ads
Basics
08
Getting the Most out of Facebook Retargeting
Targeting
09
Driving Results with Lookalike Audiences
Targeting
10
Mastering Interest & Behaviour Targeting
Targeting
11
Understanding Campaign Objectives
Targeting
12
Facebook Ad Copy & Creatives
Ads
13
Statics, Videos, and Carousels
Ads
14
Facebook Dynamic Creatives
Ads
15
Testing on Facebook Ads
Testing
16
Split Testing on Facebook Ads
Testing
17
Conversion Lift Testing
Testing
18
Brand Lift Testing
Testing
19
Testing Inspiration
Testing
20
Understanding Optimisation Events
Optimisation
21
Campaign Budget Optimisation, Explained
Optimisation
22
Campaign Bidding Strategies
Optimisation
