mack grenfell

Programmatic SEO x Artifical Intelligence
AI is changing how content is written.
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With the ability to generate 1,000s of articles a day, for a fraction of the cost of a human writer, it’s easy to see why brands are moving towards AI-driven SEO strategies.
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This page explores some of the work I’ve done with brands to help them build huge, traffic-driving content repositories, without writing a single word of copy.

Causal

The large majority of new site visitors to causal.app now come from AI-generated pages, which I’ve been building out with them for the past 9 months. My projects with Causal include:

Causal

The large majority of new site visitors to causal.app now come from AI-generated pages, which I’ve been building out with them for the past 9 months. My projects with Causal include:

Employee Benefits

This brand’s name has been withheld for confidentiality

I worked with a series A employee benefits startup to develop an AI-generated glossary of HR-related terms. Generating rich AI content allowed us to build awareness and familiarity with their target audience of HR decision makers. The project involved:

  • Expanding a pre-existing list of HR-related terms up to over 300 items.
  • Generating detailed articles on each term, with structure and content unique to the term in question.
  • Embedding the resulting content in a way that allowed us to determine each article’s’ most relevant other articles, and link to these on the final pages.

Employee Benefits

This brand’s name has been withheld for confidentiality

I worked with a series A employee benefits startup to develop an AI-generated glossary of HR-related terms. Generating rich AI content allowed us to build awareness and familiarity with their target audience of HR decision makers. The project involved:

  • Expanding a pre-existing list of HR-related terms up to over 300 items.
  • Generating detailed articles on each term, with structure and content unique to the term in question.
  • Embedding the resulting content in a way that allowed us to determine each article’s’ most relevant other articles, and link to these on the final pages.

Service Professionals

This brand’s name has been withheld for confidentiality

I’m currently working with a European startup to develop 1,400 unique articles, in a variety of languages, covering the cost of hiring different service professionals.The project has so far involved:

  • Using models to generate non-English content.
  • Ensuring that all content hits specific article length requirements.
  • Verifying that claims made inside the articles, around the costs involved, are all accurate and presented in the relevant currency.

Service Professionals

This brand’s name has been withheld for confidentiality

I’m currently working with a European startup to develop 1,400 unique articles, in a variety of languages, covering the cost of hiring different service professionals.The project has so far involved:

  • Using models to generate non-English content.
  • Ensuring that all content hits specific article length requirements.
  • Verifying that claims made inside the articles, around the costs involved, are all accurate and presented in the relevant currency.
Let’s work together
I’m currently looking to take on more AI content generation projects. You don’t need to have a project idea fully formed; I’m happy working with you to develop and iterate on ideas.
Work with me