Mack Grenfell
Sponsored
Hi. I'm Mack.
I write about digital media, and how to use advertising effectively.
MACKGRENFELL.COM
Check out my Facebook articles
Read More
Latest Article
Conversion Lift Tests are Dead; Transitioning to Geo-Experiments
October 23, 2021
With the deprecation of conversion lift testing post-iOS 14.5, how do you measure incrementality? Geo-experiments provide a way out.
Read More
Blog Posts
Latest Article
Facebook Scraping, Still a Privacy Disaster
December 12th 2019
Despite the Cambridge Analytica scandal, it’s as easy as it’s ever been to scrape sensitive user data from Facebook.
Read More
Blog Posts
mack grenfell
facebook ads
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forecasting
Mack Grenfell
Sponsored
Hi. I'm Mack.
I write about digital media, and how to use advertising effectively.
MACKGRENFELL.COM
Check out my FB articles
Read More
Latest Article
Conversion Lift Tests are Dead; Transitioning to Geo-Experiments
October 23, 2021
With the deprecation of conversion lift testing post-iOS 14.5, how do you measure incrementality? Geo-experiments provide a way out.
Read More
Blog Posts
Latest Article
Facebook Scraping, Still a Privacy Disaster
December 12th 2019 // 10 Minute Read
Despite the Cambridge Analytica scandal, it’s as easy as it’s ever been to scrape sensitive user data from Facebook.
Read More
Blog Posts