SEO is one of the most important aspects of online marketing for construction companies. In order to compete with larger companies, it’s important to have a strong SEO strategy in place. In this blog post, we will discuss some of the best SEO tactics for construction companies.
There are a few reasons why it can be difficult to run SEO for construction companies. First, the construction industry is highly competitive, so it can be tough to rank well in search results against established competitors. Additionally, the keywords that are most relevant to construction companies (e.g. "construction company," "building contractor," etc.) are often very competitive as well. This can make it difficult to rank for those keywords without investing a significant amount of time and money into your SEO campaign.
There are a number of unique strategies that can be used to run SEO for a construction company. One strategy is to target long-tail keywords. These are keywords that are more specific than general keywords and have less competition. Construction companies can use long-tail keywords to target people who are interested in specific services or products that they offer. Another strategy is to create informative blog posts and articles about the construction industry. These posts can help to establish the company as an authority on construction-related topics and can attract potential customers who are looking for information about the industry. Additionally, companies can use social media platforms such as Twitter, Facebook, and LinkedIn to share news about their company and promote their services. Additionally, they can use these platforms to connect with potential customers and build relationships with them.
There are a few ways that you could run local SEO for a construction company. One way would be to create a Google My Business listing and make sure that all of the information is correct and up-to-date. You would also want to add photos of the construction site and make sure that the business is listed in directories like Yelp and Angie's List. Additionally, you can create blog posts about the progress of the construction project and include keywords like "construction company" and "local SEO" in the post titles and descriptions. By doing all of these things, you can help improve your construction company's local SEO ranking and attract more potential customers.
The cost of running SEO for a construction company varies depending on the size of the company, the number of keywords targeted, and the level of optimization needed. Generally, though, SEO services can cost anywhere from $500 to $5,000 per month. Many companies choose to invest in SEO because it has a high return on investment; for example, in one study it was found that businesses that invested in SEO saw an average return on investment of over $1,000 per month.
Downfalls in running SEO for construction company can vary, but typically include a lack of understanding the basics of how SEO works, failing to invest in long-term SEO strategies, and not tracking results to ensure goals are being met. Focusing on the wrong keywords or optimizing for the wrong search engines can also be detrimental, as can over-optimization or using black hat tactics that will get a website penalized by Google. Not creating quality content or neglecting social media marketing can also be problems.
A keyword research tool could help you run SEO for a construction company in a few ways. First, it can help you identify what keywords your target audience is using to search for construction services online. This information can then be used to create content and optimize your website around those keywords, which can help you attract more visitors from search engines. Additionally, a keyword research tool can also help you track your competitors' SEO strategies and find new opportunities to improve your own rankings.