If you're a self storage company, you know that search engine optimization (SEO) is key to drawing in potential customers. But what are the best SEO strategies for storage companies? In this blog post, we'll discuss some of the most effective techniques.
There are many reasons why it can be difficult to run SEO for self storage companies. One reason is that the keyword targets for this industry are often very competitive and expensive to rank for. In addition, people who need storage space often aren’t in the market for a long time, so it can be difficult to generate traffic and conversions from search engines. Additionally, self storage companies typically have a lot of competition from other online directories and local businesses. Finally, there is a lot of variation in how people search for storage facilities, which can make it difficult to determine the best approach to optimize a website for these queries.
There are a few unique strategies that can be used to improve SEO for self storage companies. One strategy is to create local landing pages for each city in which the company has a location. These pages can include information about the company’s local facilities, as well as local news and events that may be of interest to self storage customers. Another strategy is to produce high-quality video content featuring the company’s facilities and employees. This content can be used to attract visitors from YouTube and other video sharing sites, as well as from search engines. Additionally, companies can participate in online directories and forums related to self storage, and they can submit articles featuring information about their facilities or the industry in general. By using these and other SEO strategies, self storage companies can improve their visibility online and attract more customers.
There are a few ways to run local SEO for self storage companies. One way would be to create a Google My Business page and fill out all of the information accurately, including adding photos, hours of operation, and a link to the company website. You can also add keywords to the business title and description, as well as target specific cities and states. In addition, you can create localized blog posts and webpages on the company website that focus on specific areas where the self storage company operates. You can also promote these localized pages through paid search campaigns and social media marketing.
There is no definitive answer to this question because the cost of SEO for self storage companies can vary greatly depending on the size and scope of the campaign, as well as the company's current online presence and SEO health. However, a basic SEO campaign typically costs between $1,000 and $2,000 per month, with larger campaigns costing more and smaller campaigns costing less. In addition to monthly costs, most SEO campaigns also require an initial investment in order to perform an audit of the company's website and identify optimization opportunities. Depending on the size and complexity of the website, this audit can cost anywhere from $1,000 to $5,000.
There are a few main downfalls in running SEO for self storage companies. First, it can be difficult to rank well in search engines when there are so many other businesses competing for the same keywords. Second, self storage companies often have a limited budget for marketing, which can make it difficult to invest in SEO. Lastly, it can be difficult to keep up with the ever-changing landscape of SEO and ensure that your campaigns are effective.
There are a few keyword research tools that can help you run SEO for self storage companies. Google AdWords Keyword Planner is a tool that allows you to find keywords related to your business and measure their competition and traffic. You can also use Google Trends to measure interest in specific keywords over time. And, finally, you can use the Google Search Console to track your website's search engine visibility and performance.