I'm a marketer turned founder. I build Trakkr, where we help brands track and improve how they show up across AI models like ChatGPT, Claude, and Perplexity, and Byword, an AI writing platform for architecting SEO content at scale.
I came up through marketing, running ads and living in the data, then started building the software I wished existed. What I'm most interested in now is using AI to push the boundaries of how software looks and feels. Whether that's self-healing and self-optimising surfaces, or integrating agents seamlessly into UX.
This blog is where I write about AI, programmatic SEO, and pushing the boundaries of building fast. I try to share lessons from the trenches, the things I wish I'd known earlier, and the patterns I've found useful.