Older writing.

Essays and guides from the Webflow days, ported over so the permanent links still work. Mostly 2019-2024.

202406.25Claim detection and fact checking for AI SEOAI & SEO 202301.18Building Long-Tail Keyword Lists for Programmatic SEOAI & SEO 202110.23Conversion Lift Tests are Dead; Transitioning to Geo-ExperimentsMeasurement 10.15What if Performance Advertising isn't Just an Analytics Scam?Measurement 10.07Building 2,000 Unique SEO Pages with GPT-3AI & SEO 02.12Validating paid search ideas with calculusMeasurement 01.16Dear Facebook Advertisers, Stop Running Traffic CampaignsAdvertising 01.08How did Uber waste so much ad money?Advertising 202012.27Facebook's Ad Targeting is Inaccurate - Does It Matter?Advertising 09.09What can we expect from Trump's 2020 Facebook Ads?Platforms 09.07Interactive Forecaster: What impact will iOS 14 have on ad prices?Measurement 08.02What if the advertising world were more competitive?Advertising 07.11Marketing CPAs, ExplainedMeasurement 06.12If You Want to Design Effective Ads, Learn to Play BattleshipsMeasurement 05.17Predicting Ad Price Growth with Earnings ReportsMeasurement 03.1515 Graphs Which Show How Coronavirus Is Changing What We Search ForMeasurement 03.07One Piece of Calculus That Can Change the Way You AdvertiseMeasurement 02.02Fixing Dark Patterns: Making Google Search Ads Visible AgainAdvertising 01.26Black Hat PPC: How Does Referral Code Fraud Work?Advertising 01.22What will political advertising look like in the 2020 election?Platforms 201912.03Banning Micro-Targeting Won’t Solve Facebook’s Political Ads DilemmaPlatforms 11.22Marginal CPAs, ExplainedMeasurement 11.14Facebook Scraping, Still a Privacy DisasterPlatforms 11.02TikTok, and the Evolution of Meme CulturePlatforms 07.17What most of us get wrong about measuring marketingMeasurement 07.01Battle of the Bots: How Market Makers Fight It Out on Crypto ExchangesPlatforms

Guides

Facebook Ads

A 22-part guide to running Facebook ads.

22 chapters →

Paid Search

A 6-part primer on paid search.