This section looks through some of the very basic ideas behind Facebook Ads, and how to get set up. I'd recommend reading through this if you've never run Facebook Ads before.
One of the reasons why people choose to use Facebook Ads is because of its targeting features. In the articles below I look at some of the main types of targeting, and how to use them to your advantage.
It's easy to get caught up in targeting, and to think that if you nail your targeting then everything else will follow. This is a mistake; at the end of the day you're trying to convince other humans to do something, and to do this you need to make ads that move them. The articles below look at some ways to do this.
Chances are that your campaigns aren't perfect, and that they never will be. Testing offers a way to move them closer to perfection over time though, and should form a key part of every ad strategy. This section looks at some advanced approaches to testing on Facebook Ads.
What makes Facebook Ads so powerful is the stuff that happens behind the scenes, the machine learning optimisation algorithms that power your ads. The articles in this section looks at some of the choices you have to guide those algorithms.
This section looks through some of the very basic ideas behind Facebook Ads, and how to get set up. I'd recommend reading through this if you've never run Facebook Ads before.
One of the reasons why people choose to use Facebook Ads is because of its targeting features. In the articles below I look at some of the main types of targeting, and how to use them to your advantage.
It's easy to get caught up in targeting, and to think that if you nail your targeting then everything else will follow. This is a mistake; at the end of the day you're trying to convince other humans to do something, and to do this you need to make ads that move them. The articles below look at some ways to do this.
Chances are that your campaigns aren't perfect, and that they never will be. Testing offers a way to move them closer to perfection over time though, and should form a key part of every ad strategy. This section looks at some advanced approaches to testing on Facebook Ads.
What makes Facebook Ads so powerful is the stuff that happens behind the scenes, the machine learning optimisation algorithms that power your ads. The articles in this section looks at some of the choices you have to guide those algorithms.